????? EAT ????? ?? ????? ?? ???? ???? ????????? ???. ??? ????? ?? ????? ??????? ????????? ?? ???? ????????? ?? ????? ?????? ???? ???????? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??? ? ?? ?? ?? ??? ?????? ???? ?? ??? ?????? ?? ????? ????? ?????? ????? ??????. ????? ?????? (Experience): ???? ???? ??? ????? ???? ?